Why Is Choosing Marketing and Public Relations a Prosperous Career Option in Canada?

In 2011, Canada was ranked as the #1 country to do any kind of business by Forbes. It is home to some of the most popular metropolitan and developed cities. The range of businesses flourishing in this country adds to its economic development. In this article, we are going to go see how a career in marketing, advertising, marketing relations, and public relations is a prosperous career option in this large country. 

Marketing and Public Relations: General Stats

Advertising, marketing relations, and public relations are important pillars required by any company or business to create numerous connections, develop networks, and have a steady sales flow. These three concepts are necessary to help promote and generate any form of economic growth within a company. 

A few general stats about the country’s public relations jobs and marketing jobs have been generated by a countrywide survey. The survey has shown that the public relations industry is expanding rapidly, with an estimated 36,200 new Canada job visa available by 2026, ranging from small boutique firms to some of Canada’s largest agencies.

The public relations industry in Canada generates approximately $775 million in revenue each year and employs over 6,000 skilled PR professionals. Canada’s fastest-growing media and marketing companies increased their revenue by an average of 1223.66 percent between 2013 and 2019. 

These are just a few general stats and facts showing how public relations, marketing, and media companies have flourished in Canada. Advertisement, Marketing, and Public Relations are classified as NOC codes 1123. Marketing, advertising, and public relations are currently the most in-demand occupations in Canada and are primarily employed by commercial and industrial establishments, as well as advertising, marketing, and public relations firms or consulting businesses across the country. Now, let us see in detail how each of these industries has prosperous career opportunities in this great country.

Marketing as a Career:

Marketing is a key process that is required in almost all kinds of businesses. It is the process of selling the product or service that a company is responsible for providing. Marketing helps connect buyers and sellers and create a network of customers and retailers in an economical setup. It is one of the key points in any business development process. 

Canada’s government policies are very friendly towards anyone looking to make marketing their full-time profession. Canada’s lack of legal regulations and licensing requirements in the PR and Marketing industry also gives skilled workers ample opportunities to work freely in different cities and provinces in this country. 

There are numerous job opportunities in the marketing sector with diverse job roles in various sectors of corporate or non-corporate businesses. Let us look at a few diverse and lucrative marketing job types that are available in Canada and their national average salary.

• Marketing Analyst

Marketing analysts analyze data, solve problems, and think critically. They analyze data, customer feedback, and sales data to determine the effectiveness of a marketing or advertising campaign. They assess brand awareness, product launches, and new target markets using numerical data. They create reports and presentations to inform key stakeholders on the best course of action by collecting, filtering, and analyzing market data. Marketing analysts make an average salary of about $67,690 per year in Canada.

• Digital Marketing Specialist

A digital marketing specialist focuses solely on developing an online presence and other digital forms. They develop strategies for marketing the company’s products and services on the internet and digital media, such as in-app advertising, email marketing, and website development. 

A digital marketing specialist spends a significant amount of time researching the best keywords, optimizing search engines, and developing automation processes. Digital marketing specialists make an average salary of about $46,545 per year.

• Product Marketing Manager

Product marketing managers are in charge of the company’s product line. They determine the best way to market each product using strategic data and market research. Strategic planning, critical thinking, and data analysis are all necessary skills for a product marketing manager. A typical product marketing manager makes an average salary of about $70,622 per year.

Advertising as a Career:

Everybody knows that if you have to sell a product or a service, you need the general public or people to hear about it. Advertising is the process that helps you bring what you have to sell to the general mass or in simpler words make an announcement that your product or service is on the market for people to invest in. 

Canada checks this box again in terms of being one of the largest countries to have a very abundant job market for professionals interested in advertising. The terms marketing and advertising are frequently used interchangeably, but there is a distinction between the two terms, and thus the job duties within each field. Advertising is a subset of marketing that entails promoting a business, its products, or services through paid media channels.

Public Relations as a Career:

Public relations is a communication process that helps brands connect with their target audience. It is all about persuading, engaging, and developing relationships with a company’s key stakeholders. It is a key component in the promotion of any form of business. It can also be used to generate numerous connections and establish meaningful business relations. It also helps in creating an image for a person or a business entity. 

PR jobs in Canada are available in huge numbers. The full-time hourly wage rate for professional occupations in business and finance in 2020 is $39.57, which includes professional occupations in public relations and communications. 

The 2020 corresponding median weekly wage rate is $1,400, resulting in an approximate full-time annual salary of $73,000 for this employment group. Public relations firms in Canada generate approximately $775 million in revenue per year and employ over 6,000 professionals. By 2026, it is expected that 36,250 new job openings will be available in the public relations industry.

Thus, the scope for a career in advertising, marketing, and public relations is large in Canada, especially due to its large number of job openings and also the lump sum salary packages that come with it its various job roles in these fields. The market for these fields is huge and anyone looking to jumpstart their career in any one of these fields should not hesitate.